Basics on Real Estate Photography to Market the Local Homes for Sale

Larry Doss Monday, January 4, 2010

As a realtor you will want to include photos of the property you market on your real estate websites. This is indeed a very good thought as community pictures play a very important role in marketing the local homes for sale. While capturing the photos for your website, you must take care to get all the basics of photography right. These basic aspects of real estate photography include queries on whether to use autofocus, reflection from flash, use of different digital camera features and the format of photo that will be uploaded. Here is a quick brush up on the important basics of photography…

In most cases, the flash plays culprit in photography. If you are using flash either on or off the camera you need not use the tripod. But make sure to get a good focus of the long distance objects by using a tripod when you do not use a flash. When you use flash, reflections and hot spots are unavoidable and can be taken care of with cloning during the post processing. To get a sharp view of the distant images, you can make use of the hyper focal focusing. If you are capturing images in low light areas, it is essential that you turn off the auto focus and switch to manual focusing as controlling auto focus is very difficult in dimly lit areas.

Once you have the photo ready, you can make it look more attractive by post processing of the photo using photo editing software like Photoshop or Lightroom. It is important that you concentrate on the white balance while post processing of the photo. There is no pre-defined right position for the white balance. It is only your discretion that decides what level of balance is right for the audience you are targeting. You can also make use of the CCD and CMOS in the photo editing software to set the histogram and exposure.

You can get the best results out of post processing by shooting in the RAW mode. You can make changes on the white balance, exposure, histogram, etc on a RAW file without damaging the image. Shooting in RAW will prove to be a better deal when compared to the JPG photo formats. It is also advisable that you keep the ISO on the camera as low as possible. This will give more power to your flash and thus removes all possible disturbances in photography.

For additional resources and information please visit the following sites.

Resource Links:
Bill Fields All Star Coaching Program:
GreatWest GMAC Search all MLS Listings:
GreatWest GMAC Consumer Buyer/Seller Blog:
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog:
Brodie Stephens (Executive Vice President) One Stop Blog:
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings:
GreatWest Videos:
Facebook Brodie Stephens Profile Page:
Facebook GreatWest Profile Page:
MySpace Brodie Stephens Blog:
MySpace GreatWest Blog:
Picasa Web Album:
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us:
Global Employee Relocation:
Apply for a Loan:
ActiveRain Blog Brodie
ActiveRain Blog Company
Company WordPress Site
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Based on information from the Humboldt Association of REALTORS®, as of 04/24/2024. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be verified by broker or MLS for accuracy. All information should be independently reviewed and verified of accuracy. Properties may or may not be listed by the office/agent presenting the information. Copyright ©2024 Humboldt Association of Realtors®. All rights reserved.