Marketing Strategies for Real Estate Agents

Larry O. Doss Friday, January 8, 2010

Real estate is a very competitive industry where property marketing plays a very important role. Real estate professionals usually consider property marketing as just looking out for clients by placing ads on advertising sites, distributing brochures or newsletters. However, the act of property marketing in real estate has more than just advertising. As a real estate agent you must ensure that you make the most effective use of the resources by investing on the right marketing strategy. The strategy you utilize to market your real estate agency will have a great impact on your commercial image that greatly contributes to your success.

Effective real estate marketing begins with recognizing your present position in the market and where you wish to be. By establishing specific and measurable aims you can be sure to chalk out a smart strategy to reach your goals. It is very essential that you define a marketing strategy before you begin as this will help you target a particular group of audience. You must also thoroughly know your potential buyers in order to be aware of what they would expect in your services.

Marketing real estate is mainly about communicating with clients about yourself and your real estate offers. Your communication with clients is the means to establish mutual understanding and faith. To market a property to a buyer, you must have complete knowledge about the seller so that you can deliver the seller’s offerings accurately to the buyer. Your marketing strategy will contribute to distinguish yourself from the competitors. Your experience and knowledge about the industry are an added advantage to your marketing strategy.

A good marketing strategy will help you analyze the ongoing events in the industry. With this understanding you can educate your client with the facts of the real estate industry to ensure he gets a good deal. Your marketing strategy will help you recognize your client’s understanding of the industry and to clarify all wrong notions before you begin the actual property transaction.

Your property marketing strategy can also include a recommendation scheme. Applying a recommendation scheme is the simplest way to gain steady clients. Through client recommendations, you can stabilize your business and come up with fresh marketing strategies and offers for your clients. Making use of the latest technologies in online marketing is sure to take your business a long way on the internet real estate marketing platform. You can also set up monthly goals in terms of potential clients and income to ensure the marketing strategy you implement is taking you in the right direction to achieve your goal.

For additional resources and information please visit the following sites.

Resource Links:
Bill Fields All Star Coaching Program:
GreatWest GMAC Search all MLS Listings:
GreatWest GMAC Consumer Buyer/Seller Blog:
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog:
Brodie Stephens (Executive Vice President) One Stop Blog:
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings:
GreatWest Videos:
Facebook Brodie Stephens Profile Page:
Facebook GreatWest Profile Page:
MySpace Brodie Stephens Blog:
MySpace GreatWest Blog:
Picasa Web Album:
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us:
Global Employee Relocation:
Apply for a Loan:
ActiveRain Blog Brodie
ActiveRain Blog Company
Company WordPress Site
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Based on information from the Humboldt Association of REALTORS®, as of 06/07/2023. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be verified by broker or MLS for accuracy. All information should be independently reviewed and verified of accuracy. Properties may or may not be listed by the office/agent presenting the information. Copyright ©2022 Humboldt Association of Realtors®. All rights reserved.