In a booming market where homes are flying off the shelf and selling well over asking price it’s easy to succeed. This is often called a seller’s glory market, and frankly, it’s hard to mess up.
But in a buyer’s market, where inventory is high and competition is stiff, sellers need a different strategy. Preparation becomes everything.
One of the most effective ways to stand out is to remove as much uncertainty and negotiation as possible before listing. A skilled broker will often recommend that sellers complete the following inspections upfront:
• Home inspection
• Pest inspec... Read more

When it comes to building wealth, the choice between real estate and the stock market has been a long-standing debate. Popular media often highlights stock market booms, cryptocurrency surges, or tech IPOs, but they rarely dig into the long-term reliability and tangible advantages of real estate. In regions like Humboldt County, where the real estate market includes vibrant communities such as Eureka, Arcata, Fortuna, and Ferndale, the conversation becomes even more relevant. While both investment paths have their merits, there are critical differences, overlooked factors, and regional dynamic... Read more

Some Highlights
There are a lot of misconceptions about buying or selling a home today, making it challenging to know exactly how to navigate the current real estate landscape.
Here’s a little clarity when it comes to 5 common myths about the 2021 housing market.
Let’s connect to discuss your needs and so you can decipher facts from fiction in our local market.... Read more